Half of all businesses will fail within their first five years, and cash flow issues are the leading cause. In fact, nearly 30% of businesses will fail due to cash flow issues alone, and 82% of every business that fails places blame on cash flow. (Bertsch, 'Pandemic Cash Flow')
The seeds of Dryrun started during 2009 when the global recession was wreaking havoc throughout the Canadian west. Budgets were slamming shut on all side and projects were canceled mid-stream, catching many businesses flat-footed as business had shortly before looked optimistic.
Taking the future 'what ifs' rather than the historical sunk costs and have-beens and moving them around in a beautiful, intuitive and actionable format lead to the creation of Dryrun, global powerhouse for cash flow, sales and growth forecasting in over 70 countries.